Logo Design - What all do you get?
We specialize in designing logos that effectively represent your brand.
Three Custom Logo Variations:
You'll receive three distinct logo designs in various shapes to suit different platforms and applications:
Circle: for social media profile pictures.
Square: for various other online uses.
Rectangle: for uses such as website headers, letterheads, and cover photos, etc.
Circle
Rectangle
Square
Multiple File Formats:
We provide your logo in the most versatile file formats to ensure you can use it across all mediums. These formats include:
PNG, JPEG, Ai, Eps, PDF
VECTOR Artwork
For scalability without losing quality
We offer two logo packages
Basic Logo Package ($250):
Includes your logo in PNG and JPEG formats, perfect for general online use.
Premium Logo Package ($450):
Includes your logo in PNG, JPEG, and Vector formats for maximum flexibility, allowing for scalability and professional printing.
Whether you're updating your brand or launching a new business, our logo design services provide the essential tools to enhance your brand identity.
STREET CAR TAKEOVER
CASE STUDY
Built to work everywhere.
We design every brand with multiple logo variations and layouts including circular, square, horizontal and simplified versions for social media, websites, apparel, signage, business cards, vehicle wraps and beyond. Different platforms need different applications and a strong brand should feel consistent no matter where people see it.
Street Car Takeover was designed with multiple brand variations including a primary logo, circular social media layout and simplified SCT icon to keep the brand recognizable and consistent across events, merchandise, social media, apparel and digital platforms.
Our Approach:
Logo Design
We start by crafting a unique and memorable logo that captures the core values and vision of your company. Our designers work closely with you to understand your brand personality and create a logo that serves as the cornerstone of your brand identity.
Color Palette Selection
Color plays a crucial role in brand recognition and emotional connection. We select a color palette that aligns with your brand message and appeals to your target audience. These colors will be used consistently across all branding materials to create a unified visual identity.
Design Style Development
Every brand has its own distinct style, and we help you define yours. Whether it’s modern, minimalist, vintage, or bold, we develop a design style that reflects your brand’s character and values. This style will be reflected in all visual elements, including typography, imagery, and layout.
Branding Guidelines
Consistency is key to a strong brand. We provide you with a comprehensive Branding Guideline document that outlines how to use your logo, color codes, typography, and design elements across various platforms. This guide ensures that your brand remains consistent, whether it’s on your website, social media, packaging, or any other customer touchpoint.
What is a Branding Guideline?
A Branding Guideline, also known as a brand style guide or brand manual.
It's a comprehensive document that outlines how your brand should be represented across all forms of media and communication. It’s essentially the rulebook for your brand, ensuring consistency and cohesiveness in how your brand is perceived by the public.
What a Branding Guideline includes:
Logo Usage
Clear instructions on how to use your logo, including acceptable sizes, placements, and variations. It also includes what not to do, such as altering colors, stretching, or adding elements to the logo.
Color Palette
A defined set of colors that represent your brand, usually including primary and secondary colors. These colors are specified with exact codes (HEX, RGB, CMYK) to ensure they look consistent across all platforms and materials.
Typography
Guidelines on the fonts to be used in all communications, including print and digital media. This section typically specifies the typefaces, sizes, weights, and any specific usage instructions.
Imagery and Photography Style
Directions on the type of images that should be associated with your brand, including tone, style, and content. This ensures that all visual content is aligned with your brand’s identity and message.
Voice and Tone
Instructions on how your brand communicates through words. This includes the tone of voice (e.g., professional, friendly, casual), language style, and key messaging points that should be consistent in all written content.
Graphic Elements
Guidelines on using any additional graphic elements, such as icons, patterns, or textures that are part of your brand’s visual identity.
Application Examples
Real-world examples of how your brand should appear in various contexts, such as on business cards, websites, social media, advertisements, and merchandise.
Brand Values and Mission Statement
A section that outlines the core values, mission, and vision of your brand. This helps anyone working with your brand to understand its underlying purpose and ethos.
Why is a Branding Guideline Important?
Consistency
It ensures that everyone involved with your brand – from designers to marketers to external partners, uses the same visual and verbal language, maintaining a consistent brand image.
Professionalism
A well defined brand guideline reflects a professional approach and helps build trust with your audience by presenting a unified brand front.
Efficiency
With clear guidelines, there's no guesswork involved in how to represent the brand, saving time and effort in the creative process.
Brand Recognition
Consistent use of your brand elements makes your brand more recognizable and memorable to your audience, strengthening brand loyalty.
