Branding & Identity

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Growth.

Branding & Identity -Branding that's powered to fuel your

At Rad Marketing Group, we're all about riding the wave of purpose-driven brands. We help you carve out your own path with killer strategy, epic design, and a vibe that resonates with your crowd. From sparking fresh ideas to making those all-important connections with your customers, these are the pillars we stand by.

Brand Strategy & Experience: We map out the perfect wave for your brand to ride, ensuring you stay ahead of the tide.
Guidelines & Systems: We set you up with the rules of the game so your brand stays consistent and recognizable, no matter where it shows up.
Trends & Insights: We’re always on the lookout for the next big swell, so your brand is never behind the curve.
Content Strategy: We craft content that flows seamlessly with your brand’s vibe and speaks directly to your audience.
Go-To-Market Strategy: When it’s time to launch, we make sure you drop in with style, hitting the market with impact.
Identity Design: We shape your brand’s look and feel, making sure it’s as unforgettable as your best ride.

With Rad Marketing Group, your brand’s identity won’t just stand out – it’ll make waves. Let’s catch the perfect branding wave together and ride it all the way to success.

Logo Design - What all do you get?

At RAD Ride Marketing, we specialize in crafting logos that effectively represent your brand. When you choose our logo design services, here's what you receive:

Three Custom Logo Variations:

You'll receive three distinct logo designs in various shapes to suit different platforms and applications:

Circle - for social media profile pictures.
Square - for various other online uses.
Rectangle - for uses such as website headers, letterheads, and cover photos, etc.

Multiple File Formats:

We provide your logo in the most versatile file formats to ensure you can use it across all mediums. These formats include:

- PNG

- JPEG

- VECTOR's (for scalability without losing quality) (.ai, .eps, .pdf)

- PDFs

We offer two logo packages to meet your specific needs:

Basic Logo Package ($250): Includes your logo in PNG and JPEG formats, perfect for general online use.

Premium Logo Package ($450): Includes your logo in PNG, JPEG, and Vector formats for maximum flexibility, allowing for scalability and professional printing.

Whether you're updating your brand or launching a new business, our logo design services provide the essential tools to enhance your brand identity.

We fuel the growth of purpose driven brands through strategy activation, design empowerment, and market adoption. From cultivating new ideas to connecting the dots for customers or users, these are our core principles.

Logo Design | Creation
Color Palette Selection
Design Style Development
Branding Guidelines
Typography + Imagery
Graphic Icon Elements

Our Approach:

1. Logo Design:

- We start by crafting a unique and memorable logo that captures the core values and vision of your company. Our designers work closely with you to understand your brand personality and create a logo that serves as the cornerstone of your brand identity.

2. Color Palette Selection:

- Color plays a crucial role in brand recognition and emotional connection. We select a color palette that aligns with your brand message and appeals to your target audience. These colors will be used consistently across all branding materials to create a unified visual identity.

3. Design Style Development:

- Every brand has its own distinct style, and we help you define yours. Whether it’s modern, minimalist, vintage, or bold, we develop a design style that reflects your brand’s character and values. This style will be reflected in all visual elements, including typography, imagery, and layout.

4. Branding Guidelines:

- Consistency is key to a strong brand. We provide you with a comprehensive **Branding Guideline** document that outlines how to use your logo, color codes, typography, and design elements across various platforms. This guide ensures that your brand remains consistent, whether it’s on your website, social media, packaging, or any other customer touchpoint.

Why Choose Us:

Tailored Solutions: We understand that every business is unique, and we tailor our branding services to meet your specific needs and goals.

Experienced Team: Our group of creative professionals have over 20 years experience in branding and design across various industries, ensuring that your brand stands out in your specific market.

Ongoing Support: We don’t just stop at delivering the final product; we offer ongoing support to help you implement your branding effectively and make adjustments as your business grows, we call this service the RADRIDE. Click the link and learn more!

Final Deliverables:

Professionally designed logo in multiple formats and file types.
Custom color palette with HEX, RGB, and CMYK codes.
Defined design style that reflects your brand’s personality.
Detailed Branding Guideline document. 5-20 Pages

What is a Branding Guideline?

A Branding Guideline, also known as a brand style guide or brand manual, is a comprehensive document that outlines how your brand should be represented across all forms of media and communication. It’s essentially the rulebook for your brand, ensuring consistency and cohesiveness in how your brand is perceived by the public.

Here’s what a Branding Guideline typically includes:

1). Logo Usage: Clear instructions on how to use your logo, including acceptable sizes, placements, and variations. It also includes what not to do, such as altering colors, stretching, or adding elements to the logo.

2). Color Palette: A defined set of colors that represent your brand, usually including primary and secondary colors. These colors are specified with exact codes (HEX, RGB, CMYK) to ensure they look consistent across all platforms and materials.

3). Typography: Guidelines on the fonts to be used in all communications, including print and digital media. This section typically specifies the typefaces, sizes, weights, and any specific usage instructions.

4). Imagery and Photography Style: Directions on the type of images that should be associated with your brand, including tone, style, and content. This ensures that all visual content is aligned with your brand’s identity and message.

5). Voice and Tone: Instructions on how your brand communicates through words. This includes the tone of voice (e.g., professional, friendly, casual), language style, and key messaging points that should be consistent in all written content.

6). Graphic Elements: Guidelines on using any additional graphic elements, such as icons, patterns, or textures that are part of your brand’s visual identity.

7). Application Examples: Real-world examples of how your brand should appear in various contexts, such as on business cards, websites, social media, advertisements, and merchandise.

8). Brand Values and Mission Statement: A section that outlines the core values, mission, and vision of your brand. This helps anyone working with your brand to understand its underlying purpose and ethos.

Why is a Branding Guideline Important?

Consistency: It ensures that everyone involved with your brand – from designers to marketers to external partners – uses the same visual and verbal language, maintaining a consistent brand image.
Professionalism: A well-defined brand guideline reflects a professional approach and helps build trust with your audience by presenting a unified brand front.
Efficiency: With clear guidelines, there's no guesswork involved in how to represent the brand, saving time and effort in the creative process.
Brand Recognition: Consistent use of your brand elements makes your brand more recognizable and memorable to your audience, strengthening brand loyalty.

Let's get Started!

With Rad Marketing Group's Branding and Identity service, you can confidently present your company to the world with a strong, cohesive, and visually appealing brand identity that makes a lasting impression.

In short, a Branding Guideline is essential for maintaining the integrity of your brand, ensuring that every touchpoint your audience encounters feels like it comes from the same cohesive source.